I can’t believe we’re about to have this conversation…
It feels like it’s been years that I’ve been telling friends “No, I’m not going to sign up for Snapchat, will you please stop asking me?” …or… “I don’t see the point…why do my pictures need to disappear? Honestly, it sounds dumb.”
Well…guess what? In many ways, I still feel that way but a few months ago, I downloaded the app and grabbed my username. And yes, my friends freaked out.
Them: YOU FINALLY CAVED?
Me: No, I just don’t want anyone else to take my username. It’s my brand.
Them: (disappointed) Oh…
Fast forward to the present moment. I guess you could say I’ve caved. I’m hearing more and more talk about Snapchat, listening to Gary Vee basically say “get on it NOW” and knowing he’s coming from a place with strong gut instincts and knowledge of the industry. Gut instincts that I know myself can’t be ignored.
So I’m being a student and learning, trying it out and can I be real? I still don’t get it. The app is not intuitive, which I find frustrating but with each day, I think I’m catching on more and more.
So what’s the point of all this nonsense?
Want to follow me on Snapchat? 😉 @iamkatiearnold
Are you on Snapchat?