Our world is a constantly changing market. As technology changes so do the ways in which we interact with one another and so do the ways companies interact with consumers. Who knew just how much social media would impact and change the way each of us live and work for that matter?
When the opportunity presented itself to read the new book, Influencer Marketing for Dummies, I knew I needed to hop on it and so I did. It’s been an interesting read, even as a book geared mostly towards the companies working with influencers, whereas in this situation, I am the influencer.
I may not be the biggest influencer with the highest daily page views, most likes on Facebook, or followers on Twitter and Instagram. I may not be the influencer who’s had such success she could make this her full time job. I may not even be the influencer who has the most strategic plan in place to become the previously mentioned influencers.
But I am an influencer with a voice, a reach and an opportunity to make an impact. (Side note: I am working on each of those things…)
So what am I getting at exactly?
My Top 3 Tips for Influencers When Working With Brands
1 – Know Your Worth
Girl, you are worth something! Remember that if you are doing something for a brand, they are taking your precious, limited time and that isn’t free! Yes we all start somewhere, but don’t be afraid to ask for your worth or go beyond payment in product-only. [Remember: this doesn’t mean you can’t ever work for product only, take it as a case by case basis but don’t ever assume you are “too small” to be paid for your time!]
2 – Create a Relationship
This goes both ways – for you and the brand. Early on in the book, they talk about how some companies approach bloggers as they would a newspaper or magazine, forgetting that they’re approaching a person. Even just this week I received the most generic email from a company. I could tell they never read my blog and they weren’t clear on what they wanted from me. My response was simple and straightforward “I don’t get what you’re asking from me? This doesn’t seem to fit my blog.”
3 – Be Genuine
Guys, I totally get it…blogging isn’t free! I’ve been doing it for 5 years, I totally get it! It’s nice when sponsored posts come along and we can get paid a little for our hobby (because let’s get real, for most of us that’s what this is…at least for now). But being genuine is going to work in your favor and the brand’s favor. Too many sponsored posts often scare away readers because they feel forced, but when you’re honest and genuine and those sponsored posts fit within your usual content, your readers will keep coming back, trust your opinion, and ultimately benefit that brand!
I have really enjoyed reading Influencer Marketing for Dummies as a refresh of how I approach working with brands, agencies, and the like, and how they should be approaching me! I’ve made some great relationships over the last 5 years of blogging (Clever Girls Network, included!) but sometimes we all need that reminder and that’s exactly what this book was for me!
Now in order to celebrate the blog’s birthday next week and the release of Influencer Marketing for Dummies, I have one copy to giveaway to a lucky reader! (Note: all entrants must be over 18 and reside in the U.S.)
I was selected for this opportunity as a member of Clever Girls and the content and opinions expressed here are all my own.
Do you have any top tips for working with brands?